Amid massive COVID-related shutdowns, apartment firms pivoted fast toward an automated leasing experience, where the self-guided tour was the centerpiece.

But as localities open up again, bringing leasing agents back on site, there’s again debate over which strategy closes more leases. Pre-COVID, prospects largely preferred agent-led tours, but the benefits of a contactless tour experience are obvious.

Here’s a look at how technology has been reshaping the customer journey.