Tour de Force: The New Customer Journey

Tour de Force: The New Customer Journey

Amid massive COVID-related shutdowns, apartment firms pivoted fast toward an automated leasing experience, where the self-guided tour was the centerpiece. But as localities open up again, bringing leasing agents back on site, there’s again debate over which strategy...
Lots of Pain, Some Gain

Lots of Pain, Some Gain

PropTech is taking a beating during the coronavirus crisis. But it’s not necessarily all doom and gloom. Here’s a look at seven areas of multifamily tech and innovation that can survive post pandemic. By Karen Hollinger  Karen Hollinger is the senior vice president of...
The New So-Called WFH Life

The New So-Called WFH Life

In breaking down all boundaries between work and life, will COVID-19 help us finally find a balance? By Khushbu Sikaria Khushbu Sikaria is a multifamily innovator and business strategist. She has been a thought-leader in real estate technology, growth strategy, brand,...
Multifamily Redefined

Multifamily Redefined

Let’s face it. COVID-19 has turned our operating model upside down. However, here are three areas where technology can help us be more resilient going forward. By Khushbu Sikaria Khushbu Sikaria is a multifamily innovator and business strategist. She has been a...
Self-Service Is the New Standard

Self-Service Is the New Standard

In the COVID-19 era, mandatory social distancing is challenging the industry’s high-touch customer service model and highlighting the value of the self-service apartment when it comes to control, risk reduction and resiliency. By Sarah YaussiSarah Yaussi is the vice...